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About A Project Apart

From the top of its cranium to the tips of its marvellous fine toes, A Project Apart is both old and new. Old in its mission to help people to develop and maintain fresh and modern websites. New in its design, code structure, publishing system, and brand strategy.

A Project Apart advocate accessibility and Web Standards, using methods and ideas that can change the way you think and the internet's world perception.

A Project Apart is an idea of Alessandro Anzani, code name "alx", and as an Information Architect & Graphic User Interface Designer, he works in different capacities in his domain and have gained valuable in-depth experience in developing and maintaining robust dynamic applications. Alessandro have knowledge in developing dynamic user interface and have been personally involved in hands-on GUI architecture for corporate intranet, desktop applications, BtoB Extranet and BtoC public web sites.

Areas of expertise include Web Usability Engineering, Interaction Designing, Web development, Visualizing, and Conceptualizing.

Design & Vision

A Project Apart place himself in an aesthetically world ... but not only! While designers have traditionally guided their audience, the web has turned that approach on its head making user experience and interactivity thehighest priorities of high quality design. An exclusive focus on aesthetics or style effects just doesn't make the grade when it comes to engaging users - no matter what the medium.

Today's designs - whether for print, the web, products or even interaction design - require an interface that enables its audience to get information quickly, understand it and use it well.
Successful user interface design improves products. In fact, in some ways the user interface is the product, according to Jacob Nielsen, user advocate and principal of the Nielsen Norman Group. "If people can't use a product, it might as well not exist, " he observes. This concept is especially true in a world where every marketplace - from books to electronics - is highly competitive.

This is more true today with internet! With the web design, the place where push and pull between user and site is identified as the interface. Although the concept is more obvious in a medium where pointing, clicking and scrolling determines the dissemination of information, the concept of interface design is applicable to every designed project. Be it emotional quality a product evokes, the interpretation of a written piece, or the experience of navigating a physical space, interface design plays a major role in a design process.

And unless your designs meet the needs of their users, they stand the risk of being misinterpreted, ineffective, or worse, unusable.
For those reasons I try to create rich user interface design without interferences with the usability of the final product. If the interface design is designed better, users would be able to use it better. In this site you can find a collection of works in graphic and web design that you can browse easy and quickly and consider that I 've designed exclusives and asthetics interfaces for my pleasure, but always with the user in mind.

Services


Graphic design / Branding

A Project Apart is able to offer expert graphic design services for a wide range of applications; from simple stationery through to annual reports or innovative product packaging. Whatever your project, we will produce a fresh and exciting solution which will get your business noticed.

Usability Analysis

A website that is usable is one where users are able to clearly identify the information they need and/or perform the task they came to the website for. To assist the user in this, there are several things you need to consider: site navigation, user orientation, user control and flexibility, content.

Website design and development

Websites are the speciality of A Projet A Part. From small portfolios to large directories, A Projet A Part is able to design an online presence for your business which will produce results. Each website that I build is designed to comply with the current web design standards - something which a surprising number of web design agencies fail to do.

A Projet A Part ensure that his clients' websites work as well as they look, and his high standard of work results in websites with naturally high search engine rankings. That means it doesn't use skullduggery and dubious practices - like hiding keywords in text the same colour as the background - to get great results.

One issue which is of increasing concern to businesses is accessibility - giving people with disabilities equal access to websites and online content. A number of companies and organisations have been successfully sued for failing to make their websites sufficiently accessible. Why not talk to me and see how I can help you to make your website legal?

E-Marketing consulting

If nobody visits your Web site, you won't earn any return on your investment. With more than three billion pages on the Web - and millions more being added every day - getting traffic requires outreach and effort. A Projet A Part can increase the traffic on your website using all one's cunning like audience building campaign,campaign search-engine registration, BtoB campaign, and many others more.